How AI is reshaping marketing

Artificial intelligence (AI) has come a long way since its inception. The rise in AI-powered marketing is taking the load off many marketers, and delegating to machines, allowing marketers to refocus their efforts onto marketing that matters and giving marketers more time to address any challenges that come their way. As we have begun teaching machines how to understand humans, AI is learning and evolving, and with that, so are marketers’ abilities to develop highly insightfu

4 Ways Emerging Tech Will Redefine Content Marketing

It’s no secret that U.S. consumers spend much of their day engaging with digital content across various platforms, devices and channels. That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a world where digital content is everywhere. The upshot? Companies will need to completely redefine what qualifies as content and evolve their content marketing strategies accordingly. 1. IoT for

The rise of ethical issues arising from humanizing AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley head-shot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot? Even a few exchanges might not be enough to identify Jay’s true nature. You may have to say something completely unexpected to detect any indication of whether Jay is really there or running via AI. The truth is that humans are easily capable of sounding robotic, a

6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers

With over 31 million Facebook posts per minute, 6000 tweets per second and 95 million Instagram posts every day, it's genuinely commendable how top social media influencers can work their way through big data analytics and present relevant and timely content to their respective industries. Whether they focus on tech, fashion, fitness, business or beauty, influencers are continually learning and improving to stay ahead of their competition. With sufficient exposure to AI and m