
Instagram launches @shop account to promote emerging brands
Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. Content featured on @shop is 100% community-trends driven. The team managing @shop will work with the Community Labs team at Instagram to identify trends, brands and creators that are of interest to their community so the account will be a real-time indicator of what’s new and emerging on Instagram. At launch (with fewer than 15 posts) the account featured prod