How good exactly is social media at generating referral traffic? Let’s look at the facts. -As of 2019, there are 4.39 billion Internet users in the world. -Facebook, the social media giant, has 2.32 billion — over half of that. -There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat, Instagram). While Google is still the best at directing visitors to sites, you can’t look at those numbers without being impressed. Turning to soci