How Blockchain Will Transform Digital Marketing

Blockchain, the technology making waves in the world of finance, is expected to bring about transformative changes in the way businesses function in the coming decade. And despite the complex nature of the technology, efforts to develop blockchain based solutions for applications in non-financial industries are ongoing at a rapid pace. Among the sectors that have explored blockchain-powered solutions for their problems include telecommunication, energy, shipping, and media. W

Maximizing Social Media Traffic to your Site

How good exactly is social media at generating referral traffic? Let’s look at the facts. -As of 2019, there are 4.39 billion Internet users in the world. -Facebook, the social media giant, has 2.32 billion — over half of that. -There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat, Instagram). While Google is still the best at directing visitors to sites, you can’t look at those numbers without being impressed. Turning to soci

What quantum computing could do for marketer's data and information management

The digital era has been hard enough to come to grips with. But at its heart the term ‘digital’ is rooted in a very simple binary code of ones and zeros. So what will life be like when we move to next era of computing beyond digital marketing, and open the possibilities of the quantum realm? Around the world, numerous teams are racing to create the first working quantum computers, which will take advantage of the unusual behavior of matter at the atomic level and may lead to

Tools to Track Your Brand Mentions on Social Media

Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case. And even though the truth might hurt sometimes, this scenario is a dream come true for marketers everywhere. Except, it’s not a dream – it’s the reality we live in. People have been talking about products and brands since forever: exchanging recommendations, complaining, talking

Content Development Tips for Account Based Marketing

Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, but rather is focused on reaching specific individuals at specific target accounts. Have you thought about the content requirements associated with ABM? Here are some tips to ensure that your content development plan supports your Account Based Marketing approach. 1. Marketing to an account vs.

4 Ways Emerging Tech Will Redefine Content Marketing

It’s no secret that U.S. consumers spend much of their day engaging with digital content across various platforms, devices and channels. That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a world where digital content is everywhere. The upshot? Companies will need to completely redefine what qualifies as content and evolve their content marketing strategies accordingly. 1. IoT for

Tips for Using Data Management to Make Your Digital Transformation

In the modern era companies have to transform. The fast-paced, tech-oriented business landscape demands that, in order to keep up with or even outdo your competition, you have to be thinking ahead. You have to make the changes in data management to your company that are necessary. Business and technology become more and more inextricably linked. The changes that companies seek to make today tend to relate most heavily to technology.We can also refer these changes to as digita

Nurturing Your Paid Leads Down the Funnel

Even if you’re the world’s best B2B or lead gen marketer, you probably only close a small percentage of your incoming leads. Another somewhat larger percentage of leads, you discard for giving bad information or not meeting your target customer profile. So what about the 50 to 80 percent of leads that meet your target customer criteria but don’t purchase immediately? You probably already know that the answer is to place them into a nurture program. Nurturing your leads is vit

The rise of ethical issues arising from humanizing AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley head-shot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot? Even a few exchanges might not be enough to identify Jay’s true nature. You may have to say something completely unexpected to detect any indication of whether Jay is really there or running via AI. The truth is that humans are easily capable of sounding robotic, a

Instagram launches @shop account to promote emerging brands

Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. Content featured on @shop is 100% community-trends driven. The team managing @shop will work with the Community Labs team at Instagram to identify trends, brands and creators that are of interest to their community so the account will be a real-time indicator of what’s new and emerging on Instagram. At launch (with fewer than 15 posts) the account featured prod

Critics want Instagram and WhatsApp to split from Facebook

Facebook CEO Mark Zuckerberg wields so much power that even one of the social network's co-founders thinks it's both "unprecedented" and "un-American." Chris Hughes, who co-founded Facebook with Zuckerberg while they were students at Harvard, called for the social network to be broken up in an op-ed published Thursday by The New York Times. "I'm angry that his focus on growth led him to sacrifice security and civility for clicks," Hughes wrote, referring to Facebook's boss an

IBM Unveils Beta of Next Generation Quantum Development Platform

Three years after launching the world’s first publicly available quantum computer over the cloud, IBM is introducing a number of significant enhancements to the IBM Q Experience quantum cloud services and software platform. The public beta of an entirely new experience lets current and new users make circuits and application-building tools. These services further accelerate the movement of research and development on IBM Q systems toward practical applications. Since launchin

Personalization: The Hot New Marketing Trend

In the age of the hyper-connected consumer, delivering a personalized experience is key. We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In today’s age of dynamic digital disruption, consumers are becoming not just more connected, but hyper-connected. The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyper-connected across multiple devices tha

Container Buzz - Explained

By now, containers are a familiar concept for your IT department. The most agile small to midsize businesses (SMBs) or enterprises may already be using them. As far as application development and IT infrastructure go, Linux containers are about as trendy as you'll see with this kind of technology. In fact, the application container market is projected to expand to $2.7 billion by 2020. Meanwhile, Gartner forecasts that more than 50 percent of global organizations will run con

What is quantum computing?

Quantum computers could spur the development of new breakthroughs in science, medications to save lives, machine learning methods to diagnose illnesses sooner, materials to make more efficient devices and structures, financial strategies to live well in retirement, and algorithms to quickly direct resources such as ambulances. But what exactly is quantum computing, and what does it take to achieve these quantum breakthroughs? Here’s what you need to know. We experience the be

5 Digital Marketing Trends of 2019

Digital trends evolve every year and marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This allows marketers to gain a competitive edge and develop new ways of growing their businesses, generating leads and improving the relationship with their existing customers. Based on the digital marketing trends from the previous year, 2018 has been the year of rising augmented reality, video content, voice

Quantum Computing and the Next Generation Workforce

Our client, Quantuum Logix a leader in quantum computing applications is looking for quantum scientists and quantum engineers to join their team in Raleigh, NC. Read on to find out more about quantum computing and building the next generation workforce in emerging quantum fields. The quantum computing processor, a physical device enabling the principle of quantum computing, is still rather a theoretical concept than a ready-to-implement engineering solution. Yet this notion h