How AI is reshaping marketing

Artificial intelligence (AI) has come a long way since its inception. The rise in AI-powered marketing is taking the load off many marketers, and delegating to machines, allowing marketers to refocus their efforts onto marketing that matters and giving marketers more time to address any challenges that come their way. As we have begun teaching machines how to understand humans, AI is learning and evolving, and with that, so are marketers’ abilities to develop highly insightfu

How Blockchain Will Transform Digital Marketing

Blockchain, the technology making waves in the world of finance, is expected to bring about transformative changes in the way businesses function in the coming decade. And despite the complex nature of the technology, efforts to develop blockchain based solutions for applications in non-financial industries are ongoing at a rapid pace. Among the sectors that have explored blockchain-powered solutions for their problems include telecommunication, energy, shipping, and media. W

Essential Marketing Strategies for Startups

Starting a company is no easy task. From marketing to operations to funding, there’s a countless number of responsibilities for a founder to handle in order to start a company off in the right direction. But, in my opinion, there’s no greater task for a new startup than to gain traction. Traction allows for greater funding, more growth, increased cash for hiring, etc. Since marketing for startups is such a unique case, this guide should give founders a good place to start. As

Maximizing Social Media Traffic to your Site

How good exactly is social media at generating referral traffic? Let’s look at the facts. -As of 2019, there are 4.39 billion Internet users in the world. -Facebook, the social media giant, has 2.32 billion — over half of that. -There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat, Instagram). While Google is still the best at directing visitors to sites, you can’t look at those numbers without being impressed. Turning to soci

Tools to Track Your Brand Mentions on Social Media

Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case. And even though the truth might hurt sometimes, this scenario is a dream come true for marketers everywhere. Except, it’s not a dream – it’s the reality we live in. People have been talking about products and brands since forever: exchanging recommendations, complaining, talking

Content Development Tips for Account Based Marketing

Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, but rather is focused on reaching specific individuals at specific target accounts. Have you thought about the content requirements associated with ABM? Here are some tips to ensure that your content development plan supports your Account Based Marketing approach. 1. Marketing to an account vs.

4 Ways Emerging Tech Will Redefine Content Marketing

It’s no secret that U.S. consumers spend much of their day engaging with digital content across various platforms, devices and channels. That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a world where digital content is everywhere. The upshot? Companies will need to completely redefine what qualifies as content and evolve their content marketing strategies accordingly. 1. IoT for

Nurturing Your Paid Leads Down the Funnel

Even if you’re the world’s best B2B or lead gen marketer, you probably only close a small percentage of your incoming leads. Another somewhat larger percentage of leads, you discard for giving bad information or not meeting your target customer profile. So what about the 50 to 80 percent of leads that meet your target customer criteria but don’t purchase immediately? You probably already know that the answer is to place them into a nurture program. Nurturing your leads is vit

The rise of ethical issues arising from humanizing AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley head-shot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot? Even a few exchanges might not be enough to identify Jay’s true nature. You may have to say something completely unexpected to detect any indication of whether Jay is really there or running via AI. The truth is that humans are easily capable of sounding robotic, a

6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers

With over 31 million Facebook posts per minute, 6000 tweets per second and 95 million Instagram posts every day, it's genuinely commendable how top social media influencers can work their way through big data analytics and present relevant and timely content to their respective industries. Whether they focus on tech, fashion, fitness, business or beauty, influencers are continually learning and improving to stay ahead of their competition. With sufficient exposure to AI and m

5 Digital Marketing Trends of 2019

Digital trends evolve every year and marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This allows marketers to gain a competitive edge and develop new ways of growing their businesses, generating leads and improving the relationship with their existing customers. Based on the digital marketing trends from the previous year, 2018 has been the year of rising augmented reality, video content, voice

Quantum Computing and the Next Generation Workforce

Our client, Quantuum Logix a leader in quantum computing applications is looking for quantum scientists and quantum engineers to join their team in Raleigh, NC. Read on to find out more about quantum computing and building the next generation workforce in emerging quantum fields. The quantum computing processor, a physical device enabling the principle of quantum computing, is still rather a theoretical concept than a ready-to-implement engineering solution. Yet this notion h

AI and Digital Marketing

It is undeniable that data is the new oil that runs the Digital Marketing show all day long. Now with the power of AI in digital marketing, gathering data from different marketing sources can be done with just a click of a button. Which means AI powered digital marketing saves a ton of time for marketers today through automated research & estimation. Imagine, a AI Digital Marketing strategy that can complete your tasks, on time, with near to accurate prediction. AI offers exc